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MICANVAS 2010 - MICA's annual brand management fest.

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Everything In Its Right Place

Posted by Posted by MICANVAS On 5:23 AM

Product Placement, for you literary purists, is a form of advertising previously restricted to the famously whorish mediums of television and film.

The business of writing books: Unfortunately it’s not enough just to write them; they must be marketed as well. Without marketing, fewer people know about your book. When fewer people know about your book, fewer buy it. When fewer people buy your book, you’ll soon be looking for a new job. Thus the crass consideration.

The event involves you, the author, to submit a piece of fiction with the most organic and holistic product placements that befits your narrative. The winner will be judged on the ingenuity of the product placements, logical relevance in the narrative and the usual fictional tropes (language, grammar and your ability to keep your reader engrossed)

Rules:

Entries – On the Spot

Maximum Word Limit – 1000 words

Language – English

Prizes – goodies worth Rs. 12,500

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