Oh hey there… thought it was time I showed up. For those of you who don’t know me, I’m MICAngelo. Want inside information on Mica and MICANVAS? Want to be a part of the madness, the euphoria, the absolute awesomeness of the fest as it happens? Want a play by play of it all? ... If you do... I’m your man! I animate the canvas. I am everything you dream about and want to be. I own the power to make a difference. I have the freedom to succeed. I know everything you want to know and I am here to teach you a thing or two.

I’m here to give you a chance to innovate. To ideate. To express. To create. I’m here to give you a chance to party! To let you play by your strengths and win.

So, ladies and gentlemen…

LET'S ADD SOME COLOUR TO THIS CANVAS.

WELCOME TO MICANVAS 2010!

by Sushumna Patel

Things have changed. The place Ankit Kalkar lives in now is far away from civilization; both in space and time. Rather, it lies in a different time zone altogether. Somewhere close to GMT+1:00 would be more like it. So he sleeps at 5 in the morning, and somehow manages to get to his 9am class on time. Yes. That is right. He does get to his classes on time here. So this episode of this very popular series is an account of all that is new, and all that has changed. Here we go.

1. Trying to sleep @ MICA is like desperately trying to hook up with your ex. You know there are feelings and you know you need it badly. But the truth is that it has somehow become your past and there's no way you're getting it back now.

2. Getting out of this place for lunches/dinners/mugs and buckets/shampoo sachets blows holes of the size of a football in his pockets. If you ever visit him here, make sure you pay for his dinner. It'll be nothing less than charity.

3. Not only has he started answering calls on his phone, but has also started making calls to old friends to reconnect. And as if that wasn't enough, all call durations are somewhere between 30-50 minutes on an average! I know you're pinching yourself right now. But this is no dream. Try calling him. You'll know.

4. Yes, the breakfast at the mess is killer. But when was the last time you sat down to eat some? In the little time you have between getting up late and getting to your class on time, you can only grab a few slices of bread and make the run.

5. The food @ MICA (Mess+MICAfe+Chhota) makes up for everything else that you miss in here, which is a good thing, because after all, as some enlightened souls here believe, "Food is an important part of a balanced diet". And yes for the biryani they served in the mess last Sunday, Bhai Waah!

6. Communications is secondary. But everyone's good at badminton.

7. The movie screening club is the most important one around. For all reasons known and unknown.

8. Beware of the SLRs.

9. And finally, "Everyone at MICA is busy doing what he/she was born to do." - a certain infamous MICAn.

By Ankit Kalkar

8:30 a.m. Get together for breakfast with friends who can be with anyone ranging from a National level squash player, or designer of Desi Adda games for Playstation, or a reporter from People magazine, or the two time winner of Boogie Woogie.

9:00 a.m. Sit with them and watch ad campaigns and design a campaign for either Girl Child Education, or No Smoking or Don’t Drink and Drive.

11:00 a.m. Figure out why the Rasikbhai of the local kirana store can help sell more Lux ka saboon than Aishwarya Rai talking about jojoba extracts in her soap commercial.

1:00 p.m. Amazing Gujarati food with masala chhaasss.

2:00 p.m. Watch a blockbuster Iranian Film which will tell you how that mysterious womanin the burqa is more progressive and liberal than your L’Oreal using girlfriend and your Levis wearing self.

6:00 p.m. Play a football or tennis or badminton or pool or basketball or go gymming or just hangout or sleep.

9:00 p.m. Rehearse for the upcoming theatre festival.

11:00 p.m. Participate in a business quiz or just sit in the audience and pass comments.

12:00 a.m. Celebrate your friend's happy birthday by dunking him with cold water, hot water, soap water, dettol water and repeat the process till you realise that, “Arre cake is also there!”.

1:00 a.m. Palaaaaaaaaaaashh!!! Lights out!! The go to sleep alarm, if you miss this then there is a very good chance that you might forget to sleep.

This is not the craziest day of my life or the day when my friends and I went bonkers or a B-school student equivalent of when my mother took me to the park. This is the mundane and regular life Life of a MICAn (censored version).

For the uncensored version, either crack the entrance and make it in, alternatively show up for MICANVAS - the most electric and entertaining brand management festival of the country!

by Divyanshu Bhadoria