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MICANVAS 2010 - MICA's annual brand management fest.

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FUNdamental aspects of MICA

Posted by Posted by MICANVAS On 1:55 AM

8:30 a.m. Get together for breakfast with friends who can be with anyone ranging from a National level squash player, or designer of Desi Adda games for Playstation, or a reporter from People magazine, or the two time winner of Boogie Woogie.


9:00 a.m. Sit with them and watch ad campaigns and design a campaign for either Girl Child Education, or No Smoking or Don’t Drink and Drive.


11:00 a.m. Figure out why the Rasikbhai of the local kirana store can help sell more Lux ka saboon than Aishwarya Rai talking about jojoba extracts in her soap commercial.


1:00 p.m. Amazing Gujarati food with masala chhaasss.


2:00 p.m. Watch a blockbuster Iranian Film which will tell you how that mysterious womanin the burqa is more progressive and liberal than your L’Oreal using girlfriend and your Levis wearing self.


6:00 p.m. Play a football or tennis or badminton or pool or basketball or go gymming or just hangout or sleep.


9:00 p.m. Rehearse for the upcoming theatre festival.


11:00 p.m. Participate in a business quiz or just sit in the audience and pass comments.


12:00 a.m. Celebrate your friend's happy birthday by dunking him with cold water, hot water, soap water, dettol water and repeat the process till you realise that, “Arre cake is also there!”.


1:00 a.m. Palaaaaaaaaaaashh!!! Lights out!! The go to sleep alarm, if you miss this then there is a very good chance that you might forget to sleep.


This is not the craziest day of my life or the day when my friends and I went bonkers or a B-school student equivalent of when my mother took me to the park. This is the mundane and regular life Life of a MICAn (censored version).

For the uncensored version, either crack the entrance and make it in, alternatively show up for MICANVAS - the most electric and entertaining brand management festival of the country!

by Divyanshu Bhadoria

2 comments

  1. highrise Said,

    not bad, huh

    Posted on October 10, 2010 at 1:33 AM

     
  2. Supz Said,

    That is a great way to summarise a typical day at MICA, but as they say picture abhi baaki hai..;)
    Looking forward to the day when the curtains will raise to MICANVAS 2K10 and experience whole movie ..:D

    Posted on October 12, 2010 at 7:24 AM

     

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