So many of us never tire of filming moments with our friends making fools of themselves or just filming anything, but then there are some of us who have that hidden Kubrick mixed with a Kotler. Yes, really. This event is for that rare breed.

The Brief: Participants are expected to pick a product of their choice, and showcase it in film form, interweaving it through the narrative. Strategic product placement and subliminal advertising is what this event is all about.

Contestants will also be required to add an explanation for the film, detailing the following:
a. Why the product
b. Concept of the film
c. Relevance of the product in the film

The Medium: Video

Prizes: BlackBerry Phone

Deadline: 24th October, 2010

Rules:
• There is no restriction on products.
• The film should not exceed 6 minutes.
• The explanation supporting the video must not exceed 500 words.
• The winner as decided by the panel of judges, from the entries that get the highest votes, shall be final.
• The winning entry will be showcased at MICANVAS 2010.

Visit http://www.brandpotion.com/competitions/micanvas